The dance club Academy
Project: The dance club academy app
Role: Research, design, prototype creation
Duration: 11 weeks
Project Vision
This app is made for this small local pole dance academy based in Greece.. Through the app, students can see the availability of each class and the schedules, so they can book a class or reschedule and keep the track of all the payments made and every class attended with day and hour.
For this project, i decided to use a goal-directed design method which revolves around focusing on our persona creation and goals.
Challenges
-
Design a cohesive interiace for familiar and unfamilar users.
-
Correct use of iconography, typography and color for a good accessibility
-
An intuitive user flow
-
Create a easy way of booking a class
_edited.jpg)
Challenges
In this project, I took a goal-directed design approach, which proved to be highly effective in developing the app for the academy. I focused on qualitative research methods, including a usability study and gathering feedback from people close to me.
Since I worked alone, I made all design and development decisions independently. From the beginning, I asked key questions that helped me determine the best way to allow users to select the day and time for their classes in an intuitive and efficient manner.
What is the product and
who is it for?
What do the academy users need the most?
What challenges could I face moving forward?
Meet the users
Dayami
Age: 22
Education: MBA
Hometown: Hawai
Family: Mother and 2 sisters
Occupation: Student
Dayami is a hawaiian girl that moved to greece for the erasmus program for the last year of colleague. She does pole dance back in her city so she wants to keep doing it in greece too. She found this academy via google and contacted the teacher. She loved the first class and she wants to keep going, because of the foreign number she finds difficult to contact the teacher and arrange classes, and another issue is the need to know when can she book a class so she can combine it with her studies.
Maria
Age: 39
Education: University degree in philosophy
Hometown: Piraeus, Greece
Family: Husband, 2 kids
Occupation: Teacher
Maria is a philosophy school teacher who recently discovered the world of yoga, stretching and flexibility. She loves attending these academy classes, but due to her busy schedule with the school and taking care of the kids, she barely has time to drive to her lessons. She would like to have some videos of the classes she misses so she can do it at home or videos from the teacher that could guide her through the process.
Panagiotis
Age: 28
Education: Degree in marketing
Hometown: Piraeus, Greece
Family:Parents, 1 sibling
Occupation: Community manager
Panagiotis is a community manager who does hoop and pole lessons; during the week he barely has time to text the teacher and book classes, and when he does, the hours and days he had in mind are already filled up. He would like to see the availability of the classes beforehand and not have to rely on texting the teacher for it.
Preparing the journey
I constructed a user flow of what a basic start-to-finish journey looks like while booking an activity. This helps us in understanding ways users can interact with the product, as well as allowing us to see navigation through user goals.
Activities
Activity info
Home
Book class
Menu
Pick activity, hour and date
Booking confirmation and price
Confirmed page
Iteration
After creating the prototype from low-fidelity wireframes, I prepared a survey of various questions survey for family and friends from the academy to fill out before we began conducting a usability test. I asked them to run through different scenarios in the prototype in hopes of garnering enough feedback to use for our next set of design iterations.
For the usability study and for the certificate purposes, I did a research study plan.
It was observed that 6 out of 7 participants wanted a feature to pick a recurrent lesson. This means that all the participants would like to make recurrent booking
It was observed that 5 out of 7 participants saw very useful having the list of the different activities at the beginning. This means that the list of activities at the beginning is useful for a few people
It was observed that 7 out of 7 participants wanted a visual representation of the lesson they were booking. This means that adding photos at the beginning would be useful for the people.
It was observed that 6 out of 7 participants saw very confusing the scheduling part. This means that the calendar and pick up days lessons part is confusing
A familiar experience
Challenge 1
While the primary audience is intended to be the users who already attend the academy, those outside of the academy need to be able to use the app as well. With recognizable iconography.
Challenge 2
Staying focused
The Ul consists of a neutral, two-toned black, white, light brown and purple color scheme. Using color sparingly throughout the application's interface allows for the items to be the focus point during user engagement.
Challenge 3
Quick and simple
The booking process is really easy and intuitive; the user flow is done in a way the user knows where to click, leading them through the happy path
More pages on the app
Style Guide
The colors chosen for the app are colors that represent the academy aesthetic: elegant and beautiful with light colors and contrast colors like black and white, with a bright purple for the booking button
#A08C73
Colors
#8000FF
#FFFFFF
#000000
Bold Italic
Type
AaBbCc
Bold Italic
saurce serif pro regular
saurce serif pro regular
AaBbCc
AaBbCc
AaBbCc
Takeaways
As someone who attends this academy, the app is an idea that is near and dear to my heart. I wanted to communicate more ways to enjoy sports artistically. This is one of my first projects done for the certificate, and I can definitely see myself improving my design skills for future projects. Applying everything I learned in this portfolio and in the project has been amazing, and I'm definitely looking forward to doing amazing designs for all communities in the future.